I always thoroughly enjoy reviewing new products that are being brought out in the chocolate industry, even if they are of the commercial nature, I like to dip my toe in there every now and then to see what new products are being created for the mass market to enjoy.
Cadbury's Dairy Milk is often seen as the essence of British chocolate, it is what many old & young generations alike seem to enjoy, with my Grandma having had a block of Dairy Milk on her kitchen bench for at least the past 20 years! Cadbury's have always kept their Dairy Milk to the traditional bar format but it is with these launch of Chocos that things have been changed slightly! Products similar to Chocos have been out in other Cadbury locations such as Australia for quite a while now so it was only a matter of time before they were brought to the UK.
Instead of coming in cubes, Chocos, consists of a tube of 11 solid Dairy Milk chocolate Os, if you will, about the size of Rolos, wrapped in gold foil and packaged with the usual purple Cadbury's colour. Each O is engraved with the classic Cadbury C logo and consists of your usual standard creamy, milky, sweet Cadbury's chocolate.
Personally I thought the size of the chocolate Os were ok, but on speaking to others who helped me sample them they found them to be a bit too small and thought that the packet could have benefitted from being maybe 8 Chocos, but of a larger size. The traditional Cadbury's flavour still certainly comes through, but it doesn't provide that same sugary chocolate satisfying kick all so often found from a cube of Dairy Milk and you are left feeling slightly unsatisfied with only one and could lead you to opting for the old Cadbury's Dairy Milk Button trick of stacking them one on top of another!
I think this product is almost like a chocolate version of a packet of mints, one that you might put in your car or your handbag for an occasional chocolate hit now and then, but I don't think I would buy it if I planned to consume them all in one go as I don't think they would provide enough of a satisfying chocolate experience. You are probably also more likely to end up having to share your Chocos out with friends + family, as due to them being in easy distributable format unlike a cube from a bar you'll feel much more pressured to offer everyone one when you're out and about, whether this is a good thing or not completely depends on how greedy you are!
Ultimately if you are a fan of Cadbury's then you're going to love the taste of these no matter what, I often find Cadbury's a bit too sweet and commercial tasting, but friends & family alike loved it, and I do like a pure Cadbury's sugar hit now and then! If you want something to pop in your bag for a chocolate hit now and then go for these, if you're looking for something to really satisfy your chocolate craving then I would opt for the bar form.
Taste - 6.8/10 - Your classic Cadbury's chocolate, sweet, milky & creamy.
Texture - 6.7/10 - Not as flimsy as Chocolate Buttons but not as thick and substantial as a cube of Dairy Milk.
Appearance - 6.9/10 - The actual packaging and look of the Chocos was good but felt that they could have benefitted from being slightly bigger.
Price - 7.2/10 - These are retailing all over the place from around 40p-60pish depending on where you buy them from, a good on the go chocolate snack.
Overall - 6.9/10 - A different take on the classic Dairy Milk but if really want something to satisfy your chocolate fix go for the bar instead.